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Discover the latest about Precisify, advertising insights and trends, to help execute and optimize media buy for your brand.

Precisify Integrates with YouTube Creator Partnerships API

New Insights Report: Capturing Affluent High-Intent Shopper Attention to Drive Luxury Ownership

Win the September Restock: How to Capture Late Back-to-School Demand

The Halloween Playbook: A Creator-Led Guide to Contextual Advertising

Align Your Brand with Real-Time Holiday Intent Using Contextual Advertising

Win the September Fashion Week Cycle with Creator-Led Contextual Alignment

Precisify Join The Coalition for Innovative Media Measurement (CIMM) Cross-Industry Kids & Family Media Measurement Taskforce

Is YouTube the New Financial Advisor? Key Takeaways From Precisify’s Finance Research

Precisify Sponsor ThinkLA’s Entertainment Brunch: Finding Opportunities in the Noise

Gen Alpha in Australia: Media Habits and Key Takeaways From Precisify's Latest Research

The New Rules of Play: What Our Latest UK Gen Alpha Research Means for Your Brand

Highlights from Google's YouTube Masters Programme

Precisify at YouTube Brandcast 2026: All Eyes on Creators

Inside Precisify’s Exclusive 10th Clubhouse Series Event, London 2026

Key Takeaways From Precisify's New Gen Z & Millennials Media Consumption Report

The Met Gala Attention Hack Advertisers Need to Know

Evan Shapiro Joins Precisify on Stage at POSSIBLE to Unveil Brand New Gen Z & Millennials Report

Izzy Ngo,YouTube, Joins Precisify's All-Star Lineup for May Event

Precisify Secures TAG Seal, Reinforcing Commitment to a Transparent Ad Ecosystem

The New Playbook For a Winning World Cup Strategy in 2026

New IMTB Report Reveals Regulatory Themes for Influencer Marketing in 2026

The Future of Film is on YouTube - Get There First. Driving Ad Performance During the Oscars

Precisify Secures 2026 Google Premier Partner Status

Stop Guessing, Start Scaling: Mastering Influencer ROI with Precisify

Where is kids' attention in 2026? Key Gen A insights from new Precisify US report

Precisify appoints Maryann Zuarino as EVP of North America sales

Why YouTube Is the Ultimate Runway for Fashion Advertisers

Winning Ads: How to Capture 2026 Winter Olympics Attention on YouTube

Precisify at London Toy Fair 2026 - Top Trends and the Year Ahead

Precisify Launch First-Ever Gen Alpha Germany Report

Why YouTube is Your Secret Weapon for Wellness Ads This January and Beyond

Precise TV Rebrands to Precisify: Introducing Our Fresh Look and a New Era of Global Growth

Precisify Achieves Outstanding NPS of +94, Surpassing Industry Benchmarks

Precisify at Kidsight '25: Why contextual advertising is essential for kids audiences

Reaching fandom at scale with contextual targeting on YouTube

Inside the Exclusive Precisify YouTube NYC Event: Unforgettable Moments and Insights

A Guide to Advertising on YouTube During Black Friday & Cyber Monday

Winning the Super Bowl Ad Game on YouTube

New Precisify Insights: Kids, US report Shape Household Attention and Spending

Unlocking the Power of YouTube for Luxury Brands

New Precisify Insights: Teens, Usage of YouTube Hits Record High and AI Adoption Explodes

Precisify Measurement Drives 56% Increase in ROAS for Leading Brand’s Mini Game Ad

Evan Shapiro Joins Precisify's New York Panel Line-Up For September

Back-to-School Advertising Returns: Optimise Your YouTube Ads for Success

COPPA 2.0 Latest Updates and What You Need to Know

Couldn’t Make it? Here's 5 Key Takeaways From The Toy Association Webinar

The Latest Precisify Insights: Kids Australia Report Reinforces the Power of YouTube for Kids

Mastering Advertising in the Mobile Gaming Space: Precisify's 6th Clubhouse Series Event

Marketing Leaders Join Precisify at Sold-Out Exclusive Brunch Event in NYC

First ever Precisify Insights: Kids, UK Report

Hasbro, Publicis, Moose Toys and Generation Media join London event with Kids Media Club Podcast

Avinash Kaushik joins Precisify's New York Panel line-up

Precisify Measurement: A New Era of Targeting & Measurement for Under-18 Audiences

Winning with Gen A and Gen Z: Precisify at Playfronts 2025

Jerry Buhlmann joins Precise TV

Welcoming Jerry Buhlmann as our new Non-Executive Chairman

TF NY blog image

TOTY and Toy Fair: where fun prevails

Precisify's latest report reveals: YouTube Beats Netflix for TV Viewership with Gen A

Toy Marketing Trends From The Toy Fair London And Nuremberg

Christian & Nadav

Precisify Secures $26 Million PE Investment

Meta’s New Content Moderation Strategy: Opportunities for Advertisers on YouTube

Understanding YouTube's importance for the finance industry

The Power of YouTube for the Finance Industry

Black Friday: More Than Just a Shopping Day

What COPPA 2.0 means for Gen Z advertisers

Advertising on YouTube and TikTok is now Essential for all Travel Brands

Is YouTube TV? Our panelists discuss

Is YouTube the most dominant player on TV?

Travel Playbook

Travel Campaigns: now featuring YouTube CTV

New Gen Z report: YouTube, Netflix & mobile gaming #1

Children making Christmas wish lists

Gen Alpha are making holiday wish lists now!

Children looking at a laptop

An update on new Children’s Advertising Legislation - COPPA 2.0 and KOSA

Google backtracks on third-party cookie depreciation

Precise TV Australian Gen Alpha Report

Australia’s only family attention & burchase behaviour study is here

Precise TV Gen Alpha Report front cover - PARK Summer 2024

PARK Summer reveals a major shift in kids' media consumption

The Power of Back-to-School Ad Campaigns

Magnify Glass with Youtube Home Page

The Secret to Successful and Sustainable Ad Placements

mobile gaming playbook

Creating the perfect mobile or tablet gaming ad

YouTube commands a higher percentage of your ad spend

Kids playing games on iphone

Enter the world of mobile gaming ads with Precise TV

Precise TV event in New York - selfie with panellists

4 Key Insights for Kids & Family Advertisers

Image of 2 people on sun loungers

The Power of Always-on Travel Campaigns

YouTube Shorts icon on faded purple background

Creating an effective YouTube Shorts ad

Google Premier Partner 2024

Precise TV is a Google Premier Partner for the seventh year running

PARK Winter Reveals YouTube is the #1 Place Kids See Ads

How to make a great skippable YouTube ad

Precise TV launch Creative YouTube ad Playbook

Precise Gaming Solution Launched by Precise TV

Precise TV Launches In-app Gaming Ad Solution

Toy Fair London

Toy Marketing Trends From Toy Fair London

How to make a great skippable YouTube ad - kids & Families Edition

NEW: Playbook for Creating the Best Skippable Ads for Toy Brands

Precise TV at ToyFair 2024

Precise TV hosts Toy Fair Lounge for second year in row

Precise TV Launches YouTube Shorts Ad Solution

Online shopping using credit card at a laptop

Drive Holiday Sales with YouTube

Making YouTube Shorts Ads to Beat the Competition

YouTube Shorts: What exactly is a view?

Precise TV at the Toy of the Year Awards in New York

The Top 4 Trends From Toy Fair New York

YouTube Shorts: Why There Is An Immediate Opportunity For Advertisers

Kids watching TV

New Nielsen report: Kids push TV usage up with 90% coming from ‘non-traditional’ sources

PARTY: Precise TV teens and youth consumer behaviour report

YouTube has taken center stage as the epicenter of the gaming universe!

Turning TikTok Scrollers into Toy Buyers: Using the Customer Journey to Craft Content that Converts

Precise TV launches first ever Australian report

PARK AUS: YouTube is the go-to platform for 9 out of 10 kids!

Five takeaways from our “How YouTube has revolutionized kids’ media habits” event.

PARK USA Q2 2023: YouTube continues to dominate!

YouTube on Ipad

4 Ways to Reduce Waste in Your YouTube Advertising

TikTok creative

New Report: Adverting Toys on TikTok to Parents

How Virtual Playtime on YouTube is Shaping the Future of Advertising

Google Premier Partner 2023

Precise TV has been named a 2023 Google Premier Partner

man jumping around shopping

2023 is The Year of DTC

London ToyFair characters

6 things we learnt from the London and Nuremberg ToyFair’s

Kid playing with toys

5 Toy Brands Trending on TikTok

two women looking at iPad

How to be COPPA compliant when advertising on YouTube

Precise TV report showing kids consumption habits

Youtube is preferred by 90% of U.S. Children Ages 12 and Under

Family looking at laptop

How to Safely Advertise to Families on YouTube in 2023

Must visit travel destinations in 2023

TikTok Says These Travel Destinations Are a Must Visit in 2023

Co-Founder Christian Dankl takes to the stage at TedXSalzburg

Nordic Children Are 3x More Likely to Remember an Advert on YouTube

Plot Twist: YouTube Shorts Is The Comeback Kid of Short Form Video

TikTok influencing travel decisions in gen Z

New report guides travel destinations to win on TikTok

Why you should care YouTube Shorts hit 30 billion views per day

Here Are 3 Companies That Treat Every Holiday Like Cyber Monday

Person watching a tablet

YouTube is the largest CTV ad platform and growing faster than Netflix

gaming in the metaverse

20% of kids under 12 have made purchases in the gaming metaverse

Precise Advertiser Report Kids

58% of parents say children have the biggest influence on vacations

Precise advertiser report for kids

PARK: Precise Advertiser Report - Kids

Precise TV Platinum award winner

Precise TV is awarded Platinum at this year's dotCOMM Awards!

TikTok on phone

A Kudos to Brands Leveraging TikTok to Secure Sales

Precise TV X Ad Exchanger

Do You Measure The Brand Lift Of Your Video Ads? Here’s Why You Should

Patrick Benad as VP of Sales, Gaming & Kids at Precise TV

Patrick Benad joins Precise TV to support U.S. gaming & kids business

Lowering Brand CPAs and Catering to a Kid-Friendly Demographic

Shopping Behavior Data Catapults The Video Ad Targeting Formula

Facebook is no longer delivering results - What are the alternatives?

Cookie-less future

How Contextual Data Strategies are Replacing the Third-Party Cookie

Next Generation Video Marketing report

[New Report] Next Generation Video Marketing

Children watching a tablet

WowWee drives sales with Precise TV’s YouTube Ad placements

Death of the cookie

What the death of the cookie means and why it's hurting your business

youTube on a tablet

Solving brand suitability and driving YouTube ad performance

People shopping and data

Precise TV + Amazon shopping data

Andy Tress, Precise TV

ex-Googler, Andy Tress, joins us at Precise TV

Child looking at tablet

85% of under 12’s have access to YouTube - good news for advertisers

Boy looking at screen

[New Report] Kids & the Screen USA

Google Premier Partner 2022

Precise TV has been named a 2022 Google Premier Partner

Precise TV Acquires Triton Advertising, Announces IRIS.TV Partnership

Little girl playing on tablet

5 Things Every Kids Marketer Must Know about YouTube Advertising

Why YouTube advertising is like making a good coffee

Denis Crushell, CCO, Precise TV

ex-YouTube Exec Denis Crushell Joins Contextual Ad Platform Precise TV

Direct Action with YouTube.

Google & Precise TV: How to leverage YouTube for performance marketing

Kids and the Screen study image

Kids and the Screen USA Study

WarnerMedia International and Precise TV Partner

WarnerMedia and PreciseTV Evolve YouTube kidSAFE-Certified Advertising

How brands can capitalize on new viewership trends on YouTube

How brands can capitalize on YouTube viewership trends

NHS we're in this together

Precise TV supports NHS Professionals

advertising on YouTube panel

Precise TV joined panel discussion at New Video Frontiers

PTV are ones to watch!

Precise TV shortlisted in Sunday Times Tech Track 100 Ones to Watch

Precise TV Earns Google Premier Partner Status

Risks of advertising on YouTube to kids

Moments Worth Sharing - Advertising safely to Kids on YouTube

Perspective in the advertising industry

Why Transparency Matters

Online-video-advertising-amazon

ONLINE VIDEO ADVERTISING IN 2018 PART 3: OUTSTREAM AND AMAZON

Online-video-advertising-youtube

ONLINE VIDEO ADVERTISING IN 2018 PART 2: YOUTUBE

Online-video-advertising-facebook

ONLINE VIDEO ADVERTISING IN 2018 PART 1: FACEBOOK

ad optimization

Ad Optimization on YouTube ‒ Your five minute brief

hair blowing in wind

The future of YouTube advertising ‒ Your five minute brief

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