Precisify appoints Maryann Zuarino as EVP of North America sales

Media sales veteran, Maryann Zuarino joins Precisify to scale AI-powered media intelligence for agencies and brands across North America. Her appointment underscores Precisify’s commitment to providing  scalable, safe, and high-performance video inventory in an era of increasing signal loss, missed relevancy and privacy regulation.

Maryann joins at a pivotal time as Precisify expands its North America agency partnerships. In her new role, she will oversee these operations and drive the adoption of Precisify’s AI-powered, cross-platform media intelligence.

Christian Dankl, Co-founder and Co-CEO of Precisify says:

“As we deepen our partnerships with agencies in the U.S., bringing Maryann onto the team is a pivotal step,” 

“She understands the pressures agencies are under, the proof they need and the standards required to earn trust at scale. Our insights reports are a perfect example of that philosophy in action, pairing proprietary panels and agentic AI to show exactly how audience attention turns into real decisions, without forcing marketers to compromise between safety, scale, and outcomes.”

A Legacy of Innovation

Maryann brings a unique depth of experience to the role, cementing her reputation as a trusted advisor to agency leadership:

• The Broadcast-to-Digital Shift: An early adopter at Disney Online, where she spent a decade building Disney’s strategic digital sales division.
• The Social Revolution: An early leader at Snap, where she established the agency development, ad sales framework that contributed to the platform being a social powerhouse.

• The Evolution of TV: Most recently, she led agency sales teams at DIRECTV, guiding the organization through its evolution into CTV

Christian Dankl, Co-founder and Co-CEO of Precisify goes on to say:

“Maryann is a leader in our industry who truly understands the agency ecosystem and priorities from the inside out. Her history of managing global agreements at the Holding Companies and Independent agencies, makes her the perfect partner to help our clients unlock the full value and power of contextual intelligence across the video, mobile and influencer space."

Why Agencies?

Agencies today are under immense pressure to deliver verified performance on platforms like YouTube and TikTok while navigating a complex privacy landscape.

The agency-first focus along with Maryann joining comes as Precisify continues to branch out our already established kids and teens proprietary panels into wider verticals of Finance, Luxury and Entertainment to support an ever-growing client base drive measurable impact across a variety of key sectors.

Maryann Zuarino says:

“I’ve spent my career working shoulder-to-shoulder with agencies, especially the data and technology teams, to help brands move beyond proxies and focus on real business outcomes. Agencies today are becoming technology companies in their own right, and Precisify gives them a powerful edge; proprietary panels combined with machine learning and AI to plan, buy and measure media with confidence. As Precisify expands its panels across additional age groups and generations, we’re giving agencies and brand marketers the tools they need to drive performance, prove impact and grow with precision.”

Precisify is excited to fuel its operations with Maryann’s energy and expertise to drive further agency relationships and build upon the continued successful expansion of media solutions across YouTube, Influencer and Mobile Gaming.