Precise TV Rebrands to Precisify: Introducing Our Fresh Look and a New Era of Global Growth

We are excited to be entering 2026 with a brand new look and an elevated vision for growth across the U.S and EMEA.

Introducing Precisify

For over a decade, we’ve operated as the cross-platform media intelligence pioneer, helping brands and agencies target audiences with safe, suitable and brand relevant content on YouTube. Now, we are thrilled to  announce we have officially rebranded  to Precisify, providing a wider range of solutions across video, mobile gaming and influencer marketing campaigns at the same impeccable standard of service. We are also incredibly excited to unveil our agentic AI initiative, Precisify AI, which we are officially launching with a select group of media buyers in Q1 2026.

This rebrand marks a major milestone in our evolution,  transitioning from a video-level advertising specialist into a full-scale media buying platform for YouTube, Mobile Gaming, and Influencer marketing. This growth is fuelled by the £21 million ($26 million USD) investment from LDC (read more here) which underscores our commitment to expanding our global footprint across the United States and EMEA.

Christian Dankl, our co-founder and co-CEO, explains that this evolution goes far beyond a new visual identity:

 “Rebranding to Precisify is about more than a new name — it’s about re-introducing ourselves as the only digital engine that makes $1 million work like $1.6 million with zero tolerance for brand risk,” says Dankl. “Our purpose is to pioneer a new standard where every story reaches its perfect audience. For marketers, Precisify ends the need to choose between safety, scale, and outcomes, making every dollar work harder.”

To deliver this level of performance, we use exclusive audience panels to understand real customers and the exact content—videos, apps, and creators—that shapes their behavior. By pairing these insights with intent signals and contextual data from thousands of campaigns, we help brands and agencies plan and optimize digital media with total precision and confidence.

Today, Precisify is embedded in the core marketing stacks of global agencies including Dentsu, Havas, WPP, Omnicom, and Starcom. We are also proud to be trusted by leading brands such as ASICS, Salesforce, Betterment, Breville, Warner Bros., and Cartoon Network. Working together, these brands and agencies leverage our technology to buy creator-led, in-game, and cross-platform video impressions that drive measurable outcomes like sales, tune-in, and site traffic.

Precisify Influencer

As part of our expansion we are thrilled to announce the appointment of Mark Bassett as Head of Influencer. In his new role, Mark will oversee the rollout of our newly launched influencer offering, also powered by Precisify AI, enabling advertisers to identify, target, and convert creator-led audiences at scale. A 15-year industry veteran, Mark joins us with a track record of leading award-winning campaigns for global giants including Ubisoft, EA Games, Google, Dyson, and OPPO.

“Too many brands are still choosing influencers and content ideas based on surface-level metrics or gut feel. That is not good enough in a creator landscape that is incredibly complex, cluttered, and competitive,” says Bassett, who believes the solution lies in a more data-driven approach.

Marketers need experts, robust data and technology to help them make the right decisions. At Precisify, we combine proprietary panels, AI models, intent signals and rich contextual data to understand creators and the real audiences behind them across platforms. That means we can help brands find the right creator, shape the perfect content idea and then boost it to the right audiences, wherever they are. The result is influencer activity that is precise, brand safe and outcome driven, not just another burst of impressions in a crowded feed.

Exciting Times Ahead

With a heavy emphasis on our New York expansion, we are currently recruiting experienced sales and technology leaders to support our cross-platform growth in the United States. We have dozens of open roles available in Q1  2026 as we build the teams that will drive this next chapter.

Denis Crushell, our Chief Commercial Officer, highlights why this momentum is so significant for the industry:

“This is such an exciting period of growth with Precisify’s suite of offerings now extending far beyond YouTube to cover creators, gaming, and the entire cross-platform video ecosystem. We’re correcting false demographics, layering in shopping and search intent, and empowering brands and agencies to plan, buy, and optimize with unmatched precision. At the same time, the leaders we’re hiring help bolster our position at the intersection of influence and intelligence, strengthening our agency partnerships and accelerating adoption of our offerings.”

We’re incredibly excited for the year ahead and hope you are too! We look forward to partnering with you and working together to make 2026 a success. If you have any questions, please get in touch and keep an eye out for new reports launching soon.

In the meantime, explore our new website here.