Precisify Join The Coalition for Innovative Media Measurement (CIMM) Cross-Industry Kids & Family Media Measurement Taskforce

Today the Coalition for Innovative Media Measurement (CIMM) announced the launch of a new cross-industry Kids & Family Media Measurement Taskforce and Precisify are proud to be a part of it.

The New CIMM Taskforce and Report

The new taskforce was announced alongside the release of a major new report, When Metrics Fall Short: The Case for Children’s Media Measurement, highlighting the growing disconnect between how Gen Alpha consume media and how the industry measures audience engagement.

The report demonstrates that while Gen Alpha's media consumption has rapidly shifted toward fragmented digital ecosystems – including streaming platforms, gaming environments, and social video – the industry’s measurement infrastructure has failed to evolve at the same pace. The result is a widening measurement gap that threatens investment, innovation, and long-term sustainability across the Gen Alpha media ecosystem.

The taskforce will come together to advocate for clearer guidance and responsible measurement approaches that support house-hold level and co-viewing insights while respecting privacy protection.

Across the industry this group will strive to tackle key challenges such as:

• Traditional panel-based measurement systems struggle to maintain statistical reliability as Gen Alpha's viewing fragments across platforms, devices, and age cohorts.
• Big datasets such as Smart TV ACR and set-top box data offer scale, but often fail to accurately identify Gen Alpha viewers or capture co-viewing behaviors with parents.
• Most video platforms provide limited visibility into Gen Alpha's viewing, creating significant gaps in cross-platform measurement.
• Gaming now represents a major share of Gen Alpha's media consumption, yet remains largely unmeasured within current audience measurement frameworks.
• Existing ad tech incentives often prioritize scale and reach over accuracy, contributing to significant data quality issues across the media ecosystem.

Precisify Solutions Help Close the Gen Alpha Media Measurement Gap

Gen Alpha media has unique measurement gaps, and at Precisify we are excited to unite with industry leaders across media, advertising and measurement to develop integrated frameworks that preserve privacy while delivering accurate insights at such a pivotal time for the industry.

Inside the official release from CIMM, Christian Dankl CEO & Co-Founder of Precisify says:

"We are delighted to join CIMM’s new taskforce at such a pivotal moment for the industry. There is currently a significant disconnect between how Gen Alpha actually consumes online media and how the industry measures the audience size. We look forward to helping the industry measure young audiences with our COPPA compliant privacy first measurement solution in Precisify Measurement.”

By leveraging our proprietary panel data and advanced measurement solutions, we’re helping the industry better understand and measure young audiences safely and effectively.

As part of this taskforce, Precisify will work alongside fellow members to develop and maintain a summary of relevant best practices, current expert guidance, and applicable rules and regulations, including guidance on privacy, transparency, age-appropriate advertising, data use, and the clear separation of commercial content from entertainment. CIMM will ensure these materials are shared with the wider industry to support responsible, privacy-compliant, approaches to Gen Alpha media measurement and marketing.

For more information about how Precisify can support your campaigns, get in touch.