Inside Precisify’s Exclusive 10th Clubhouse Series Event, London 2026

Whether through the 200B+ daily views on YouTube Shorts or the deep community trust built by creators, the message of the day was clear, for brands and agencies, YouTube isn't just a video platform, it's where your next customer is currently waiting to discover you.

On Tuesday, May 12th, the Precisify Clubhouse series took over Soho, London, for an exclusive breakfast event designed to decode YouTube and Influencer strategies for maximum impact with Gen Z and Millennial audiences.The morning brought together industry leaders, platform experts, and brand innovators to explore why YouTube has become the undeniable backbone of cross-generational audience planning.

Following opening remarks from Precisify CCO Denis Crushell and Co-Founder and CEO Christian Dankl, attendees heard from YouTube’s Izzy Ngo, who unraveled the strategies behind the platform's double-digit growth in brand deals and provided an "inside look" at how the creator economy is evolving to drive real-world purchasing decisions.

This was followed by a series of powerhouse panel discussions featuring experts from Adobe, Connect Management, Generation Media, IMTB, and Arena Media who revealed tips for successfully engaging Gen Z and Millennial demographics.

Here are the top 5 key takeaways from the morning:

1. YouTube is the Cross-Generational Attention Leader

YouTube has emerged as the primary platform for capturing the attention of both Gen Z (83%) and Millennials (75%), significantly outperforming competitors like Netflix, TikTok, and Instagram.

2. Influencer Content and Community Thrives on YouTube

Creators are the heart of the YouTube experience, with 65% of Teens and Millennials identifying it as their preferred platform to watch content from their favorite creators. This engagement is deeply rooted in trust; 79% of Gen Z viewers believe YouTube creators form communities that provide a genuine sense of belonging.

3. YouTube Drives the Strongest Ad Recall and Purchase Influence

For brands and agencies, YouTube offers unparalleled impact. For over 50% of Teens and Millennials ad recall is strongest on YouTube compared to other social platforms. It is the #1 platform viewers turn to when they are ready to research, vet, or make a final decision about a brand or product.

4. Second-screening and Hybrid Content Habits Continue to Grow

The "second-screen" phenomenon is a major factor in 2026, with 50% of Millennials and 43% of Teens using YouTube on their mobile devices while simultaneously watching TV. Additionally, the platform’s unique mix of both short-form (YouTube Shorts now averaging 200B+ daily views) and long-form content is recognised by 76% of users as the top reason it is their go-to destination.

5. Proven ROI on YouTube through "Bring, Build, and Boost" Framework

The event highlighted a successful three-step strategic formula for creator marketing on YouTube, Bring your existing assets to the platform, Build collaborations with trusted creators, Boost campaigns through high-intent engagement with key audiences.

Download the full research here for more insights and check out more highlights from the event on our socials.