Precisify Sponsor ThinkLA’s Entertainment Brunch: Finding Opportunities in the Noise

In a media landscape crowded with endless content and fragmented platforms, a critical question echoes across the industry: where is the opportunity? We set out to answer that exact question as the official presenting sponsor of ThinkLA’s Entertainment Brunch: Finding Opportunities in the Noise.

May 28th was an incredible morning bringing together LA’s brightest marketing, streaming, and entertainment minds to unpack the shifting dynamics of audience behavior and modern distribution.

Redefining Entertainment Discovery

To kick off the programming, Precisify’s own Anthony Matre (VP Sales, USA) took the stage to present Curing the Chaos: Understanding how Gen A, Z & Millennials are Redefining Entertainment Discovery. The session featured a look at our latest proprietary 2026 audience research covering the media consumption habits of these key audiences and what this means for brands and agencies going forward.

Among the standout insights it became clear that YouTube has firmly cemented itself as the cross-generational platform for discovery capturing 83% of teens, 75% of millennials and 75% of Gen Alpha in the US.

If you missed the session or want to dive deeper into key insights such as this, you can download our Gen A, Z and Millennial research reports here!

Redefining Entertainment Discovery

The rest of the event dove deep into cutting-edge strategies for navigating this new reality.

Here’s an overview of the sessions and key takeaways that followed:

• Attention is the Real Platform: Leaders from Tubi, FX Networks, and Starcom discussed how the streaming wars have evolved from subscriber acquisition to show-based promotion. Winning requires sharper targeting and deliberate storytelling.
• Owning the First Impression: Spotlight sessions from TiVo and JustWatch reminded us of the power of intent-based targeting and utilizing smart TV home screens to engage audiences before they even open an app.
• The Velocity of Culture: Marketing executives from Sony, Universal, and AMC Theatres explored how theatrical releases are becoming massive "event platforms" (like concert films). Partners from Playwire and Samba echoed this, urging marketers to build authentic word-of-mouth at scale across platforms like Letterboxd and to leverage unified measurement.
• The Power of Live Sports: The day wrapped with an inspiring fireside chat exploring NBC’s historic broadcast calendar including the Super Bowl, Olympics, and the road to LA28 proving that live sports remain the ultimate guarantee for mass attention.

The Evolving Playbook

As our opening session suggested, at Precisify we will continue to help brands and agencies ‘find a cure to the chaos’ that is the evolving media landscape, with data-backed research and targeted solutions.

A huge thank you to ThinkLA, our co-sponsors, and everyone who joined us for an inspiring morning of insights and networking. Let’s keep turning the industry noise into our greatest opportunity! Check put more highlights from the day on our socials.