The Latest Precisify Insights: Kids Australia Report Reinforces the Power of YouTube for Kids

New data shows kids spend a combined 133 minutes daily on YouTube and YouTube Shorts, followed by Netflix (83 minutes) and mobile games (77 minutes); and 37% of parents say their last purchase was driven by a YouTube ad.

The much anticipated third-edition of our Precisify Insights: Kids, Australia has arrived! Offering brand new insights into platform consumption, content preferences, ad recall and household purchasing influence of Australian children aged 2-12 and their parents.

YouTube Remains a Leading Platform for Gen Alpha

Insights from the report help guide advertisers seeking to reach and influence Gen Alpha and their parents, a powerful audience combination when it comes to sales. Key findings reveal that YouTube remains the #1 platform, used by 73% of kids aged 2-9 and 86% of kids aged 10-12.

Additional Key Insights Highlight:

• Kids spend an average of 74 minutes/day on YouTube, 77 minutes/day on mobile games, and 59 minutes/day on YouTube Shorts.
• 43% of kids co-view YouTube with parents, boosting ad recall and conversion intent.
• 37% of parents say their most recent child-related purchase was driven by a YouTube ad.

“Since we launched our first Precisify Insights: Kids, Australia report in 2023, our agency and brand partners have relied on it as their source of truth for media buying,” - Sean Sparks, Managing Director of Australia & New Zealand at Precisify.

The Precisify Insights; Kids, Australia report also takes a closer look at most-watched content for kids, spotlighting cartoons, educational videos, and gaming, as top performers for the Gen A audience. Download the full report here for more.

Precisify Insights: Kids, Australia and Precisify Measurement

The latest report follows the April launch of Precisify Measurement, a world-first, designed specifically to target and measure advertising effectiveness for under-18 audiences across YouTube and in-app environments and reduce media wastage astronomically.

“Our Precisify Insights: Kids reports provide critical data inputs to also fuel our Precisify Measurement engine,” - Christian Dankl, Co-Founder and Co-CEO at Precisify.

Precisify Measurement uses Precisify Insights: Kid’s real-world panel data to empower advertisers with privacy-safe, context-rich audience activation across YouTube, TikTok, mobile gaming and CTV. 

The value of Precisify Measurement shines through across markets including Australia, connecting Precisify Insights: Kids to measurable outcomes for advertisers looking to reach younger audiences.

“Advertisers love how efficiently we can leverage our contextual intelligence into actionable media strategies that drive sales, and now we can help them measure it all with Precisify measurement.”  - Sean Sparks, Managing Director of Australia & New Zealand at Precisify

👉 Download the full Precisify Insights: Kids, Australia report here

👉 Get in touch with any questions or if you want to discuss how these insights can be used to drive advertising success for your brand.

👉 Read more about Precisify Measurement here