Highlights from IAB PlayFronts 2026 | Precisify, Proud Sponsor

Reaching today's multi-generational gaming audience requires smarter contextual targeting and modern measurement. Precisify's latest technology unveiled at IAB PlayFronts In New York City helps brands scale compliant, high-performing in-app gaming campaigns.

Precisify were proud to be a sponsor of this year’s IAB PlayFronts in New York City last week, it was a day filled with the latest insights into audience behavior, emerging technology, and new ways to integrate brands into gaming culture authentically for maximum ROI.

A key message from the day centred around how marketers can show up in the gaming space with more relevance and impact to engage audiences far beyond the screen.

Our CCO, Denis Crushell, took the stage to share the Precisify playbook for reaching Gen A, Z, and Millennial gamers, exploring how our measurement technology and compliant contextual targeting have evolved into the new industry standard for secure brand engagement.

Here’s a recap of how we're driving scalable advertising with zero waste and maximum impact:

• Compliant Contextual Targeting: Secure, brand suitable engagement across high-traffic mobile environments
• Multi-Gen Reach: Precision targeting built for Gen A, Z, and Millennial audiences
• Evolved Measurement: Replacing guesswork with repeatable, outcome-driven performance

Gaming advertising is no longer just about experimental reach, it’s about plannable, scaleable, repeatable campaigns.

Discover more key insights in our Gaming Report here.

Thank you to IAB for another excellent event!

Want to learn how to level up your next in-app gaming campaign? Get in touch to hear more.