We are proud to retain our seal with TAG for 2026, reinforcing trust, transparency and accountability in digital advertising.
The Trustworthy Accountability Group (TAG) is a global initiative dedicated to combating criminal activity and strengthening trust in digital advertising. Its certification programmes - Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - set industry standards designed to reduce fraud, prevent ad misplacement and protect users from malicious activity across the advertising supply chain.
Achieving a TAG Seal demonstrates that a company has implemented policies, processes and controls aligned with TAG’s guidelines. Independent validation provides credible third-party assurance that these standards are being met, enabling organisations to demonstrate their commitment to responsible trading and greater transparency.
ABC underpinned 53% of all audited TAG seals issued across the programmes, reinforcing their position as the industry’s leading TAG audit provider.
A message from ABC’s CEO Simon Redlich:
“Congratulations to Precisify on achieving their TAG certification. This independently validated milestone reinforces their commitment to transparency, accountability and responsible digital trading, values that strengthen trust across the digital advertising ecosystem”
We are proud to be part of the collective effort to build a brand-safe and impactful digital advertising landscape and we look forward to continue growing alongside our current and future partners.
Read more about the latest certification release here