YouTube dominates influencer marketing while capturing the attention of 83% of US kids and teens. With Precisify’s latest solution, brands and agencies can now tap into this reach to drive unprecedented impact for influencer campaigns.
The Influencer Impact
Influencer marketing has evolved into one of the most powerful drivers of brand growth, shaping consumer choices when it comes to purchase decisions and beyond. As audiences increasingly turn to creators for authentic recommendations, brands need smarter, data-led ways to identify the right partners to maximise campaign performance. The impact of a successful collaboration is undeniable, with 82% of brands reporting higher-quality leads generated from influencer marketing than any other campaign type.
Precisify Influencer is the AI-powered solution designed to connect brands and agencies with the creators their audience love and engage with most while addressing the strategic and operational hurdles of creator-driven campaigns.
Key Challenges and How Precisify Tackles Them
Despite the potential, most brands and agencies struggle to scale their influencer efforts. Here’s a breakdown of how Precisify’s solution overcomes these hurdles, moving away from "gut feel" and toward real data.
|
Influencer campaign key challenge |
Precisify Influencer solution |
|
Unclear Strategy & Unreliable KPIs leading to massive wastage - In an oversaturated market, platform data is often unreliable, leaving brands wondering if they are truly reaching their target. |
Our patent-pending technology corrects false demographics, empowering our team to make smarter targeting decisions for your campaigns using proprietary data. |
|
Safety & Authenticity: Safety & Authenticity - Guaranteeing brand safety, compliance, and genuine values-alignment with a creator is increasingly difficult. How do you know a creator is safe and aligned with your values? |
In 2024 alone, we analyzed over 2B+ videos and delivered content across 20M+ placements, giving brands real audience data, precise targeting and verified safety We panel 2M+ consumers for unique insights, combining this with Amazon marketplace data to fuel our proprietary tech and tools. |
|
Scaling Limits - Many brands hit a ceiling by working with only 5-10 regular creators. How can you scale campaigns to achieve real reach and impact? |
Our award-winning paid media team amplifies influencer content so it’s seen by the right audience across social media and over 1M+ mobile apps. |
From Data to Precision: Mark Bassett on Influencer Strategy
As Precisify continues to expand its capabilities in the creator space, we are excited to have Mark Bassett join the team as Head of Influencer. With over 15 years in the industry, Mark has led award-winning campaigns for global giants including Ubisoft, EA Games, Google, Dyson, and OPPO. Mark will guide the development and rollout of Precisify Influencer, enabling advertisers to identify, target, and convert creator-led audiences at scale. Mark explains:
“Too many brands are still choosing influencers and content ideas based on surface-level metrics or gut feel, that is not good enough in a creator landscape that is incredibly complex, cluttered, and competitive.”
Marketers need experts, robust data and technology to navigate this complexity, Mark goes on to explain:
"At Precisify, we combine proprietary panels, AI models, intent signals and rich contextual data to understand creators and the real audiences behind them across platforms. That means we can help brands find the right creator, shape the perfect content idea and then boost it to the right audiences, wherever they are. The result is influencer activity that is precise, brand safe and outcome driven, not just another burst of impressions in a crowded feed."
Unlock the Full Potential of Your Influencer Campaigns
We help you partner with creators who genuinely care about your product through direct conversations to validate fit and proof points, ranking candidates to recommend a bespoke program. Whether you are looking for niche authority or mass-market impact, Precisify Influencer operates across the entire spectrum to build the right strategy for you.
Ready to build campaigns that are high impact, brand-safe, and outcome-driven?
Contact us to kickstart or strengthen your influencer campaigns today.