---
title: Winning with Gen A and Gen Z: Precisify at Playfronts 2025
description: Discover how Gen Z and Gen Alpha are transforming digital engagement through mobile gaming, and learn how brands can connect with these audiences responsibly.
---

[Precisify Blog ](https://blog.precisify.com/blog)

# [Winning with Gen A and Gen Z: Precisify at Playfronts 2025](https://blog.precisify.com/blog/winning-with-gen-a-and-gen-z-precisify-at-playfronts-2025)

 Written by [Kayleigh Dormedy](https://blog.precisify.com/blog/author/kayleigh-dormedy) | Apr 11, 2025 3:46:14 PM

Last week at[**IAB Playfronts 2025**, ](https://www.iab.com/events/iab-playfronts-2025/)Precisify took the stage with a powerful message: the next frontier of digital engagement is being shaped by Gen Z and Gen Alpha through mobile and tablet gaming. With an eye on innovation and safety, we shared deep insights into how these younger audiences interact with content—and how brands can meet them there, meaningfully and responsibly.

### **Gen Z & Gen Alpha: Gaming Is Their Gateway**

In a data-rich presentation led by CCO Denis Crushell, Precisify spotlighted how dramatically gaming consumption has evolved among kids and teens:

-  **Mobile gaming saw a 16% year-over-year increase in popularity**, now ranking third in overall reach and second in addressable reach.
- **6 in 10 kids (ages 6–9)** are influenced by ads they see in mobile games.
- **75% of children request products** they’ve seen advertised during gameplay.
- **70% of parents** are driven to purchase based on their child's positive response to in-game ads.

Precisify also introduced a major innovation at the event - A US patent-pending product designed to revolutionize ad targeting in mobile and tablet gaming. More to come on this in the coming days. 

In an era where digital habits are formed early, and family co-play is the norm, brands need to meet young audiences where they are—without compromising safety or suitability. 

Want to learn how your brand can win with Gen Z and Alpha through mobile in-app gaming? [Reach out here](https://www.precise.tv/contact-us). 

[View full post](https://blog.precisify.com/blog/winning-with-gen-a-and-gen-z-precisify-at-playfronts-2025)

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