---
title: "Precisify's latest report reveals: YouTube Beats Netflix for TV Viewership with Gen A"
description: YouTube surpasses Netflix in TV viewership, influencing family purchases. Discover how advertisers can leverage this trend and the rise of YouTube Shorts.
---

[Precisify Blog ](https://blog.precisify.com/blog)

# [Precisify's latest report reveals: YouTube Beats Netflix for TV Viewership with Gen A](https://blog.precisify.com/blog/precisifys-latest-report-reveals-youtube-beats-netflix-for-tv-viewership)

 Written by [Kayleigh Dormedy](https://blog.precisify.com/blog/author/kayleigh-dormedy) | Feb 25, 2025 2:00:00 PM

*YouTube has officially taken the lead over Netflix in TV viewership in the U.S. and it's not just about entertainment – it’s influencing what families buy. According to our latest kids media consumption habits report, YouTube impressions are turning into real household purchasing decisions, especially among parents and kids aged 2 to 12 (aka Generation Alpha).*

## **The power of YouTube in the living room**

Christian Dankl, Co-Founder and Co-CEO of Precisify, highlights the shift: “TV has surpassed mobile and desktop as the primary way people watch YouTube in the U.S. With YouTube generating more TV impressions than Netflix, Prime Video, Hulu, and Disney+, it’s clear why marketers are focusing their media budgets here.”

So, what does this mean for advertisers? Simply put, YouTube isn’t just where families are watching – it’s where they’re shopping, too.

## **75% of kids ask for products while watching YouTube with parents**

The report finds that 75% of kids ask for products they see in YouTube ads while co-viewing with their parents.

For advertisers, this is a golden opportunity. Family-friendly messaging and ads that appeal to both kids and parents can turn these moments into actual sales. It’s not just about showing a product – it’s about making it part of a shared experience.

## **Gaming and creativity rule on YouTube**

YouTube dominates kids’ entertainment, but their preferences shift as they grow. Here’s what’s trending:

- **Ages 2-5:** Cartoons (63%) and nursery rhymes (40%) are the favorites.
- **Ages 6-9:** Gaming takes over for boys (42%), while toys & games content remains popular (50%).
- **Ages 10-12:** Gaming spikes to 57% for boys, while girls dive into music (47%), arts & crafts (30%), and fashion & makeup (25%). Comedy and entertainment also gain traction (40%).

Interestingly, nearly 50% of kids use a second screen while watching YouTube, often playing on a mobile device or console. This means advertisers have a chance to create multi-platform campaigns that keep kids engaged across different screens.

## **The Rise of YouTube Shorts – 32% Year-Over-Year Growth**

Long-form content might rule the TV screen, but YouTube Shorts is rapidly gaining ground. With a 32% year-over-year growth, Shorts has become a prime spot for snackable, vertical video ads.

- **Short-form videos match kids’ quick-scrolling habits** and short attention spans.
- **Interactive features like swipe-ups and polls** can boost engagement.
- **Shorts can tease longer content**, guiding viewers into a deeper content journey.

As Denis Crushell, Chief Commercial Officer at Precisify, puts it: “YouTube Shorts is emerging as a powerful performance channel, and its rapid growth suggests it will only become more prominent for marketers.”

## **YouTube is more than just entertainment**

For families, YouTube is the go-to platform for entertainment, learning, and even shopping inspiration. For brands, it’s a goldmine of advertising potential. From TV screens to Shorts, YouTube offers multiple touchpoints to capture audience attention and drive purchases.

Want more insights? Precisify Insights: Kids, dives even deeper into what kids and parents are watching and buying, when and why. [Download it here.](https://content.precise.tv/en-us/en-us/park_usa_winter_2025_report_landing_page)

[View full post](https://blog.precisify.com/blog/precisifys-latest-report-reveals-youtube-beats-netflix-for-tv-viewership)

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