Creators are no longer just part of the media mix, they’re shaping how brands earn attention, build community, and show up in culture. Precisify were proud to be a sponsor of The Interactive Bureau’s (IAB) first Creatorfronts in New York City Yesterday.
September 15th was an exciting day filled with insights highlighting how quickly creator content is evolving across media, thanks to better tech, stronger fanbases, and more strategic brand partnerships. If it wasn’t clear before that creators are a must-have component of today’s media plans, it definitely is now!
Our CCO, Denis Crushell, took the stage to break down the shift from vanity metrics to real outcome driven performance. The presentation explored insights from our proprietary research on media consumption habits of cross-generational audiences, including the power of YouTube as the leading platform for creator attention.
The biggest news of the day?
For the very first time, we officially unveiled our integration with the YouTube Creator Partnerships API!
This integration brings powerful new capabilities to standardizing influencer campaign performance including:
You can read more about this new access in Net Influencer’s coverage here.
It was fantastic to catch up with so many familiar faces and start new conversations at our sponsored lunch on the day. Thank you to IAB for another great event!
Want to learn how our new YouTube API integration can power up your next campaign? Get in touch to hear more.