---
title: Evan Shapiro Joins Precisify on Stage at POSSIBLE to Unveil Brand New Gen Z & Millennials Report
description: Precisify CCO Denis Crushell and Media cartographer Evan Shapiro will take to the Possible stage to reveal exclusive never-before-seen data proving YouTube’s dominance with Gen Z and Millennials.
---

[Precisify Blog ](https://blog.precisify.com/blog)

# [Evan Shapiro Joins Precisify on Stage at POSSIBLE to Unveil Brand New Gen Z & Millennials Report](https://blog.precisify.com/blog/precisify-possible-2026)

 Written by [Darcy Slattery](https://blog.precisify.com/blog/author/darcy-slattery) | Apr 15, 2026 1:17:45 PM

The media map has been redrawn; success belongs to those who adapt. Brand new insights to be revealed at Possible 2026.

Precisify CCO [Denis Crushell ](https://www.linkedin.com/in/denis-crushell-96921417/)and Media cartographer [Evan Shapiro](https://www.linkedin.com/in/eshap-media-cartographer/) will take to the [Possible](https://possibleevent.com/) stage to reveal exclusive never-before-seen data proving YouTube’s dominance with Gen Z and Millennials.

In today’s fragmented media landscape, mastering YouTube means leveraging the personalities that power it. As the dominant discovery and entertainment hub for Gen Z and Millennials, the question is no longer *if* you should be on YouTube, but *how*  to effectively reach the most engaged audiences when and where their attention thrives.

For brands and agencies aiming to connect with these digitally native, brand passionate and financially influential generations, the new research presents a powerful opportunity. Eliminate the guesswork and learn to scale your brand on YouTube.

[See the full research here](https://content.precisify.com/precisify-insights-gen-z-millennials-usa)

Planning to attend Possible this year? [Get in touch](https://www.precisify.com/contact-us) we'd love to set up a meeting.

[View full post](https://blog.precisify.com/blog/precisify-possible-2026)

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