Introducing Precisify Insights: Kids, Germany
Following the success of Precisify Insights: Kids US, UK and Australia, Precisify have expanded research to cover the Gen Alpha market in Germany, unveiling key insights into the media habits of kids and families and where to best to reach and engage with them.
Conducted in partnership with Generation Media the report is based on a panel of 750 German children aged 2-12 and their parents and highlights how platforms such as YouTube, video-on-demand (VOD) and mobile gaming shape family attention as well as the impact of influencer content across platforms.
“This research offers a data-led view of how kids and parents in Germany navigate the intersection of media and commerce,” said Alex Taylor-Smith - Director of Business Development at Generation Media.
With fragmentation of the media landscape occurring market wide, the new report offers much-needed clarity for brands and agencies looking to unlock YouTube’s full potential in the German market and reveals how to reach families in ways that are effective, responsible and compliant.
Notable findings from the report:
Further insights from the report reveal the prominence of shared interests between kids and their parents in Germany with toy brands such as LEGO leading the way.
Denis Crushell, Chief Commercial Officer at Precisify said:
“From co-viewing and second-screening to the influence of creators and gaming on household decisions, this research reveals an unrivaled line of sight into how kids’ media behaviours intersect with family purchasing”
Download the report here for a closer look at the latest insights.
If you're looking to scale reach and drive measurable impact across your YouTube, mobile gaming, and influencer campaigns, get in touch!