Earlier this year, Precisify secured an impressive $26 million private equity investment, a milestone in itself. What truly set us apart during the due diligence process was the groundbreaking Net Promoter Score (NPS) we achieved - an outstanding +94!
The study was conducted by PwC commissioned by our investor Lloyds Development Capital (LDC).
That’s not just high, it’s game changing! The score greatly exceeds industry benchmarks in the advertising space and across business sectors overall.
What is NPS and Why it Matters
NPS (Net Promoter Score) is a single number that tells a business how likely their customers are to recommend the business to others. It’s based on just one question: "On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?".
The scores group respondents into three categories; Promoters, the most loyal customers and fans of the business, Passives that feel indifferent and Detractors who hold negative views about the business.
An overwhelming 94% of respondents were promoters for Precisify, with 7% of respondents remaining neutral and 0% detractors - a clear indicator of strong customer relationships, consistent performance and trust.
" They are our competitive advantage" - CMO leading kitchen appliances brand
What This Means for the Future
We are incredibly proud of this score and are truly pleased that our customers share our confidence in the business. Positioning Precisify as an invaluable asset to brands looking to boost performance through digital channels, this NPS will fuel further innovation and growth.
We are excited to continue helping brands unlock the power of YouTube to drive measurable, real results and we’d love to discuss what this means for your brand.
Please get in touch now!